New · Temporary hair colour
Be whoever you feel like today.
Temporary colour for permanent self-expression. Pink today, normal tomorrow — it washes out with shampoo.
Today I'm feeling — Pink
The bestsellers
The colours everyone keeps coming back to.
What colour are you today?
Five colours. Five moods. Pick your era.
Pink
Pink
Your playful era. Shop Pink
Blue
Blue
Your cool era. Shop Blue
Purple
Purple
Your experimental era. Shop Purple
Red
Red
Your bold era. Shop Red
Green
Green
Your chaotic era. Shop Green
AI Try-On
See it on you.
Upload a photo and see how the colour could look on you before you buy.
AI preview. Actual colour may vary depending on your natural hair colour, lighting and hair condition.
The BeAuthentic Wall
Real people. Real colour. Tag #BeAuthentic or share yours.
BeAuthentic
@theenioladada
Showing my true colors like Cyndy Lauper
BeAuthentic
@theenioladada
Pink btw >>>>>
Pink
@theenioladada
Pink in blue
Who said you have to pick one?
Bundles and sets — more colours, better price.
How it works
01
Apply
Work it through dry hair with your fingers or a comb, section by section.
02
Live in it
Party, shoot, wedding, random Tuesday. It's your era.
03
Wash it out
Shampoo, rinse, back to you. Commitment issues: solved.